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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07220_Field_TCUM T785.txt
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1996-04-10
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The young people who have experienced a decade of TV
have naturally imbibed an urge toward involvement in depth
that makes all the remote visualized goals of usual culture
seem not only unreal but irrelevant, and not only irrelevant but
anemic. It is the total involvement in all-inclusive nowness that
occurs in young lives via TV’s mosaic image. This change of
attitude has nothing to do with programming in any way, and
would be the same if the programs consisted entirely of the
highest cultural content. The change in attitude by means of
relating themselves to the mosaic TV image would occur in any
event. It is, of course, our job not only to understand this
change but to exploit it for its pedagogical richness. The TV
child expects involvement and doesn’t want a specialist job in
the future. He does want a role and a deep commitment to his
society. Unbridled and misunderstood, this richly human need
can manifest itself in the distorted forms portrayed in West